Simple laws for building cost-aware, sustainable, modern architectures.

What is Frugal Architecture?
Watch Dr. Werner Vogels, CTO of Amazon.com, as he introduces the concept of being a Frugal Architect.
The Architects
My dad taught me the difference between cheap and frugal...It made me a better engineer
Craig Link Chief Cloud Architect, Zillow
Growing up tracking every mile per gallon in his father's worn notebook, Craig learned early that frugality means making smart tradeoffs. Today, he applies those same principles as Zillow's Chief Cloud Architect, proving that some of our most powerful engineering tools come from unexpected places.
Always ask why: A journey from sports tech to food waste
Morten Keldebaek & Robert Christiansen CTO & VP Engineering, Too Good To Go
From a traffic spike that crashed their system during the 2018 World Cup to serving millions of users in 19 countries, Morten and Robert share how questioning everything, embracing incremental progress, and choosing proven technology have built a culture of pragmatic (and frugal) engineering at Too Good To Go—and kept millions of meals out of the trash.
The Frugal Architect Podcast
Hosted by Amazon CTO Dr. Werner Vogels, listen to industry innovators as they share strategies for optimizing costs when designing for the cloud
![[S01E06] Zillow's Chief Architect on why cheap ≠ frugal](/images/podcast/episode-6-poster-bw.jpg)
[S01E06] Zillow's Chief Architect on why cheap ≠ frugal
![[S01E05] At Too Good To Go, Practical Engineering Keeps Food Out of the Bin](/images/podcast/episode-5-poster-bw.jpg)